About Us - The Whiskey Lifestyle

We are The Whiskey Lifestyle.

// Let’s have a drink! //

Come by, hang out, share a part of yourself with us and we’ll do the same.

Yes, we’re here to sell you some really great gear that we make, no getting around that. But we’re also here to tell amazing stories, create a community around the liquor we love and have a damn good time.

The Whiskey Lifestyle showcases the best of the world around us—from fashion to art, fiction and truth, music and of course, some very choice cocktail recipes.

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Griffin Moore - Partner

Like most bartenders, Griffin Moore came into the business by chance. A high school substitute teacher from New Jersey, he began bartending in New York City during his summers off to earn extra money. Behind the bar, he fell in love with the hospitality industry and whiskey--thanks in part to his mentor, George Ruotolo (owner of The Whiskey franchise).. Griffin came up with the idea for The Whiskey Lifestyle, his clothing and content brand, while working at The Whiskey Brooklyn. The idea was to create a brand that introduces people to whiskey, as well as all the things that inspire the people who drink it.

Pope Phoenix - Partner

Pope Phoenix, the Digital Mercenary, is a self taught illustrator/designer from the Bronx, who has 20 years of creative experience and has lent his talents as an Art Director to IBM, ESSENCE, BET, and more. In recent years he has shifted his focus to illustration and animation, which has allowed him to work with companies like Okayplayer, Affinity by Serif, and Comic Relief. He also devotes his time to mentoring up and coming creatives, providing them with guidance to survive the dangerous landscape of todays art world.

Rashaun Hall - Editor-in-Chief

Rashaun (host of Bar Time Stories Podcast and our Women in Whiskey series) is a spirits and culture writer based in the New York metro area. After years of writing about entertainment for Billboard, MTV and more, he decided to turn his focus to spirits and bar culture — as an homage to his late father, a bartender.

Tim Attolino - Head of Social

Tim has gone from bar patron to friend to partner, keeping a steady “Live Enormous” presence throughout. He has an eye for what makes brands tick on social, whether that’s joining in what’s trending or building a community, staying on message is where Tim thrives.

Duane Merchant - Web Developer

Duane Merchant's combination of creative talent, technical expertise and experience in a fast pace environment, makes him the right person to help any company grow.

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